In this Unit, students will learn the purpose of a logo and how to create an effective logo. There are two parts to this Unit. The first is research based. They will scour the internet to look for logos they like and use Illustrator to categorize them. Second they will create their own logo using their initials.
NOTE: This video tutorial series was created in Adobe CS6. The first video below discusses some updates or changes that you may want to consider if students are using Adobe CC. If you use older versions, you can skip the first video.
Lesson Resources
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- Lesson Plan (PDF)
- Presentation (PDF)
- Research Assignment (PDF)
- Vocabulary Sheet (PDF)
- Research Example (PDF)
- Project Outline (PDF)
- Project Grading Rubric (PDF)
- Project Example (PDF)
- Project Example 2 (PDF)
- Test Review (PDF)
- Test (PDF)
- Test Key (PDF)
Videos
Logo Design Unit Updates (for Adobe CC)
Part 1: Research, setting up the page, using guides and alignment
Part 2: Research, pasting in effective logos
Part 3: Making your own logo, using text
Part 4: Making your own logo, using pathfinder
Part 5: Making your own logo, using shape
Logo Design - Part 6: Making your own logo, gradient tool
Logo Design - Part 7: Making your own logo, finishing touches