George Lois: The Man with the Idea
Born in 1931, George Lois has been a staple in the graphic design community for a long, long time. In his mind, a career in the arts was never a question, "Drawing every second since I was 5 years old, led me to the High School of Music & Art."
From there he was struck by the concept of what he calls "The Big Idea". As an advertising designer, this means that the idea that he comes up with should not only stick in the minds of the viewer, but it should "sear the virtues of the product into the viewer's brain and heart".
