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George Lois

George Lois: The Man with the Idea

Born in 1931, George Lois has been a staple in the graphic design community for a long, long time. In his mind, a career in the arts was never a question, "Drawing every second since I was 5 years old, led me to the High School of Music & Art."

From there he was struck by the concept of what he calls "The Big Idea". As an advertising designer, this means that the idea that he comes up with should not only stick in the minds of the viewer, but it should "sear the virtues of the product into the viewer's brain and heart".

3 tips for shooting LOW CONTRAST photos

3 tips for shooting LOW CONTRAST photos

In my last blog, I introduced contrast and highlighted how to take high contrast images. This week we are going to take a look at low contrast images, why they are important, and how to look for them in your photography.

High contrast is extremely valuable in photography because it really makes the image stand out and make a statement.

 

 

 

Big SALE! Happy New Year!

Big SALE! Happy New Year!

Christmas break was great...but school is back in full swing! Are you needing a little boost for your new year curriculum? Never fear! Digital Art Teacher is here!

For the remainder of January you can get 30% off the monthly or semester subscription plans! Thats up to $30 in savings! 

Currently, I have 3 full semesters of digital curriculum. 2 semesters of Graphic Design and 1 semester of Digital Photography. Use the coupon code: JAN2019, and click the button below to get started!

 

 

 

3 tips for shooting HIGH CONTRAST photos

3 tips for shooting HIGH CONTRAST photos

Want people to stop and admire your photography? Want your image to nearly pop off the wall and say “LOOK AT ME!!!”

High contrast can help you do it! There are 3 different kinds of contrast in photography: High, Normal, and Low. 

Low contrast means that there is very little value change. It could be that the the light is mostly dark, mostly grays OR mostly light. The key is that there is not a lot of contrast in low contrast.

 

 

 

3 tips for finding AWESOME pattern in photography

3 tips for finding AWESOME pattern in photography

Pattern is something that you see EVERYWHERE. Not only art, but in nature, architecture, product design, even science! Why do you think that they stress learning patterns as early as kindergarten! It is important!

Finding pattern in photography is not hard, it just takes a little extra intentional observation. Take a leaf for example. Any leaf will do. Look at the way that the veins on a leaf. Notice how they methodically trace themselves back to the central vein and into the stem. That’s pattern! 

How to use a SPEEDLIGHT

Using a SPEEDLIGHT flash in your photography

As promised, now we are going to talk about using an external flash on your DSLR camera. Scroll to the end of this post for a FREE project outline about using your speedlight.

There are SO MANY resources on how to use a speedlight (or external) flash, but I am going to give you some quick tips for using your external flash when you are just starting out.

This post is going to focus on how to use a speedlight as it sits on the top of your camera. NOT mounted on a side stand.