Nacho Lopez, born as Ignacio Lopez Bocanegra, was born in Mexico during the year 1923.  His father was the manager of sales and advertising of Palmolive Soap.  Watching his father work in this field, created an interest of his own in the area of photography and advertising.  He was gifted a camera from his uncle and began perfecting his craft.  At a very young age, he showed special talent in documentary photography and he started the “Yucatecan Photo Hobby Club”.

After learning so much about famous graphic artists, it is time to begin exploring a new genre of art.  With Cinco de Mayo coming up this month, we decided to focus our exploration on Latin American photographers.  Our journey of exploration begins in Mexico, with Eunice Adorno.

As we have traveled through some of the most famous logo designers of this century, we've been able to see how each of them became successful. Many of them had very different beginnings and very different stories. This list of logo designers is certainly not the only logo designers worth studying, so you may want to let this be a starting point for your students to allow them to springboard into their own discoveries! We’ll continue our research and bring you bite sized profiles of different kinds of designers and artists in the future!

The final artist in our Famous Logo Designer Series is Salvador Dali.  I know you may be thinking, “What?  He wasn’t a logo designer!”  Actually, he was! He was a man of many skills, and his artistic ability spans many kinds of mediums!

This week, our famous logo designer series brings you Lindon Leader.  Lindon Leader is a highly esteemed American graphic artist. He has won numerous awards for his innovation and graphic design.  He is credited with designing one of the most recognizable logos in the world – the FedEx logo.

Lindon Leader now runs his own firm, Leader Creative.  He has supervised corporate design programs for CIGNA, DoubleTree Hotels, Hawaiian Airlines, as well as many others.  Leader’s work has been featured in several international publications, and some of his work has shown up in permanent collections of the Smithsonian Institution.

You could ask anyone in the world to name the most recognizable logos, and almost always, the Apple logo would end up being toward the top of their list.  Rob Janoff is responsible for designing the iconic original Apple logo.

These are very strange times we are facing now…are you now finding yourself:

• Teaching to an empty classroom?
• In front of screens for most of your day?
• Unsure of how to support struggling students?
• Frustrated by what you consider unfair circumstances?

If you answered yes to any of the questions above, PLEASE continue reading!

“The best way to accomplish serious design…is to be totally and completely unqualified for the job.” – Paula Scher

This is exactly how Paula Scher, an American graphic artist, felt as she was attending the Tyler School of Art.  While majoring in illustration, Scher avoided graphic art classes, because she didn’t draw well, and wasn’t “neat” enou

A national and international success, Milton Glaser is an artist who has worked on an array of projects that span much wider than printed materials.

Today I am going to introduce you to an American graphic artist, who pioneered a distinct Modernist Style.  Paul Rand was the designer for many iconic logos in major corporations and an important figure in the American advertising industry.