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Famous Logo Designers: What they did and how they did it

As we have traveled through some of the most famous logo designers of this century, we've been able to see how each of them became successful. Many of them had very different beginnings and very different stories. This list of logo designers is certainly not the only logo designers worth studying, so you may want to let this be a starting point for your students to allow them to springboard into their own discoveries! We’ll continue our research and bring you bite sized profiles of different kinds of designers and artists in the future!

So here is our review of each logo designer we've studied over the past couple months. Each page includes a little snapshot into the logo designer’s life and a downloadable worksheet to help students follow along. :)

At the end of this post, you’ll find a pdf with a short downloadable lesson plan that goes with this little research project. Enjoy!


Paul RandPaul Rand

Our first logo designer of this series was Paul Rand. He created logos for IBM, ABC, Westinghouse, and UPS.

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/paul-rand


Milton GlaserMilton Glaser

The second designer was a lifelong lover of art. Though Milton Glaser created many logos in his lifetime, he is most famous for his "I HEART NY" logo.

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/milton-glaser


Paula ScherPaula Scher

Chip is possibly one of the “nerdier” designers of the bunch…which is pretty cool if I do say so myself! He is into comic books and works on a wide variety of projects, but his main focus is on designing book covers.

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/Paula-Scher


Rob JanoffRob Janoff

As the designer of the Apple logo, Rob Janoff believes that logos should have their own "personality". Those are the logos that people trust and remember!

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/rob-janoff


Lindon LeaderLindon Leader

Lindon Leader, one of the most successful logo designers of our time, is most known for his use of negative space in the Fedex logo. He used it to inform the viewer of what the company behind the logo does.

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/lindon-leader


Salvador DaliSalvador Dali

Though his the graphic design portion of his career was short (he only created one logo), I just couldn't leave him off the list!

To read the full article and get the worksheet that goes with it, follow this link: https://www.digitalartteacher.com/blog/Salvidor-Dali


That concludes our logo design research series! Thanks for coming to check it out and look out for more great artist profiles to come!

Thank you so much for all you do for those rising designers! You are truly amazing!

Click below to receive the FREE lesson plan that goes with this blog series and be added to my premium email list! (And if you really want to do the thing right, check out this link to get information about the full unit!)